ROMANO PHILIPPINES · BALANGKAS VENTURES
Social media growth & affiliate outreach
Campaign report by Sheena Macusi · Social Media Associate
The brand and the brief
Romano Philippines is a local e-commerce grooming brand focused on helping men feel more confident in their personal care routines. My role covered day-to-day social media work, customer inquiries, and creator outreach for its affiliate campaign.
What I did
- Researched topics, wrote social copy, designed creatives, and scheduled posts. I used relevant hashtags to help the content reach its intended audience.
- Responded to customer questions and passed inquiries that needed a decision to the CEO.
- For the November affiliate campaign, I set creator selection criteria and personalized the team’s outreach script. The plan called for contacting about 9–11 creators per day.
- Helped the CEO onboard affiliates, wrote product posting guidelines, and answered affiliate questions.
- For the December campaign, I prepared an inquiry response script and designed four ad creatives.
The team reached its affiliate recruitment goal by the second week of November.
Campaign results
The original report covers October 14 to December 2, comparing October 14–November 3 with November 4–December 2. The figures below reflect the brand’s overall account performance.
4,026Facebook page visits
2,113Instagram profile visits · up 88%
118New Instagram followers · up 90.3%
Team feedback
The original messages cover decisions about the posting schedule and feedback on how quickly I answered inquiries.
